This type of organic shop is increasingly closer to the dynamics of operating traditional supermarkets. However, sensory elements have also been included into the project that involve the customer in a new shopping experience.
The choice of setting is strongly linked to the inclusion of natural materials: vegetation, wood finishes and suitable colours to convey this ecological message.
To break the strategic schemes related to the traditional supermarket, in addition to the Bio products, a restaurant space has been included to allow customers to experiment with all the products present in the store, thereby creating a single commercial line between the salami and cheese counter, gastronomy and wine cellar, leaving all the items on the shelf for the end part of shopping.
This gives the customer an “emotional” experience during the first part of shopping, similar to what is experienced in local markets, surrounded by served counters and the kitchen, and a second more “scientific” part in which the product references placed on the shelf are clearly read.
This strategy has been very important to define an increasingly advanced and sophisticated type of shop that aims to appeal to the consumer’s sensibility, transmitting its values.
- La Réunion