The downtown Expert City
Retail design firm Competence provided its own interpretation of the consumer electronics and appliances brand shop in the town centre.
The focus of the project was to provide a pleasant and rewarding shopping experience in a modern and informal space, while observing the fundamental rules and needs of the market.
The client’s desire to create a store that stands out allowed us to apply the principles of naked design and naked display. It also enabled us to manage communication through digital media, along with the chance of having an ‘infinite’ store available, using – for the first time – an online catalogue that would let the consumer have all the catalogue products available, even in a store of just 150 sqm.
View the realized project
- September 2019
- Expert Bucciantini