New Elaraby concept store

Retail design firm Competence created the new concept store to upgrade the image format of the upcoming shops of Elaraby Group.

The ambitious growth and development plan of this major Egyptian group required an extremely in-depth approach to design. The project’s mission involved a radical branding operation to strengthen the brand identity, developing and defining display and product design, connecting the physical store with the online store through digital systems and omni-channelling to make sure both the buying and service experience for the end customer were fully aligned and unique.

View the realized project