Competences – retail design studio, has designed the new Somma Group store inside the Maximall shopping center in Pontecagnano (SA).
The project first of all provided for the adaptation of the store to the standards of the other Group spaces, wanting to show itself to its customers, right from outside the store.
We have proposed a new organization of entry-exit flows and internal paths, rationalizing the space to make it easier to read by the consumer and at the same time more functional and flexible for the Trade.
The overall design respects the Expert concept, but important investments in the characterization of some departments, the combination of traditional and digital communication systems, the use of touch displays for consulting the Expert online catalog, dedicated areas for pick-up and proof of the purchased product aim to make the shopping experience more pleasant and useful, as well as to increase the value and quality of customer service.
